Crypto giant behind USDT tables ambitious $1bn investment proposal.

Tether

Tether, the company behind the world’s largest stablecoin ($USDT), has reportedly submitted a proposal to acquire Italian giants Juventus, outlining plans to inject up to $1 billion into the historic club.

The move, if completed, would mark one of the biggest crypto-backed investments in football, potentially reshaping Juventus’ ownership structure, finances, and global commercial strategy. Tether’s interest highlights the growing intersection between cryptocurrency, global finance, and elite European football.

While details of the proposal remain undisclosed, the scale of the planned investment signals a long-term commitment rather than a short-term sponsorship deal, placing Juventus at the centre of a rapidly evolving sports–crypto partnership landscape.