Renovated stadium drives massive income through tours, events, VIP areas, and hospitality, even without full concerts yet.

Florentino Pérez

Bernabéu Becomes Revenue Powerhouse

Real Madrid is on track to generate more than €400 million solely from the Santiago Bernabéu this season (2025/26), with the club budgeting exactly €402.5 million, according to a recent report from Diario AS (published December 25, 2025).

Santiago Bernabéu

This figure represents a monumental leap from pre-renovation levels and underscores the success of the €1.3+ billion overhaul, transforming the iconic stadium into a year-round entertainment and commercial hub.

Santiago Bernabéu

Key Revenue Drivers

  • Bernabéu Tour & Experience: Already surpassed €50 million last season, up 31% projected.
  • Catering & Hospitality: Areas like Bernabéu Market, KŌ Sushi Bar, and Mahou zones proving highly successful.
  • VIP & Premium Seating: Significant growth.
  • Events: Including NFL game and planned concerts (pending noise resolution).
  • Upcoming: Sky Bar and Bernabéu Infinito (Apple partnership for VR experiences).

These streams contribute to the stadium’s projected €402.5 million, the second-largest income source after marketing (€539.9 million).

The overall club budget for 2025/26 hits a record €1.248 billion, fueled primarily by the revamped Bernabéu.

Even with concerts paused due to resident complaints (expected resolution soon), the numbers are staggering, proving Florentino Pérez’s vision of a “365-day venue” is paying off handsomely.