Streaming giant Netflix is preparing to compete for UEFA Champions League broadcast rights, aiming to reshape how fans access Europe’s elite club competition starting with the 2027-28 season. UEFA, partnering with the European Football Clubs (EFC), is revamping its sales approach to attract global streamers like Netflix, Disney, and Amazon, targeting a record 4.4 billion pound annual revenue from Champions League, Europa League, and Conference League rights, up from 2.9 billion pounds in the current cycle ending 2027.

According to The Times, UEFA’s new agent Relevent Sports, replacing TEAM Marketing in 2024, launched the tender process on October 13 across key markets including UK, Germany, Italy, Spain, and France. The structure offers global rights for one match per round (e.g., Tuesday games, with team appearance limits) and multi-market packages for broadcasters like Sky or TNT Sports. Deals could extend to six years, following CBS’s 1.5 billion dollar U.S. agreement through 2030.

Netflix is targeting global streaming rights for a first-pick match per round, leveraging the 36-team format’s 12% viewership surge last season, similar to their NFL Christmas Day coverage. UEFA president Aleksander Ceferin said at the EFC assembly in Rome: “More to share also means more to create,” noting 75% of funds will bolster Champions League clubs. DAZN, with Club World Cup rights, may also bid.

This broadcast shift could split viewership—Amazon already holds one UK game weekly—but enhances accessibility for Netflix’s 300 million subscribers.