Lion-Inspired Ambassador Symbolizes Strength, Pride, and African Unity Ahead of December 21 Kickoff.

AFCON 2025

The Confederation of African Football (CAF) and Local Organising Committee (LOC) have revealed Assad, the official mascot for the TotalEnergies CAF Africa Cup of Nations (AFCON) Morocco 2025, as reported by sportblits.com.

Assad: A Roaring Tribute to the Atlas Lion

Official Mascot, ‘Assad’ for AFCON 2025

Named after the Arabic word for “lion,” Assad draws inspiration from the Atlas lion, Morocco‘s iconic national emblem and a potent symbol of unity and power across Africa. The mascot embodies “strength, pride, and cultural authenticity,” forging deep connections with fans from Morocco to the continent’s farthest reaches.

As the tournament’s ambassador, Assad captures the “joy, passion, and energy” of Africa‘s premier football spectacle, aiming to engage audiences of all ages—particularly children and families—who form the heartbeat of the sport’s culture and legacy.

Design and Role: Youthful Energy Meets Brand Unity

Assad‘s visual style features a “friendly, youthful lion” with expressive traits and a vibrant personality that mirrors Africa‘s “warmth, creativity, and diversity.” His color scheme and aesthetic integrate flawlessly with the TotalEnergies CAF AFCON Morocco 2025 branding, delivering a cohesive and dynamic tournament vibe.

Beyond the pitch, Assad will spearhead fan engagement at stadiums, fan zones, and community events, while starring in global marketing, digital content, and interactive experiences to amplify CAF‘s enduring narrative.

A Lasting Legacy for African Football

CAF envisions Assad as more than a one-off icon: He will champion grassroots and youth development programs, school initiatives, community football, and future digital storytelling, inspiring the next generation continent-wide.

The unveiling marks a pivotal step in crafting the tournament’s identity and amplifying its cultural impact. With Assad at the forefront, the AFCON 2025 promises an “unforgettable experience” of “unity, pride, and the power of African football.”

Tournament Timeline: December 21, 2025 – January 18, 2026

The 35th edition kicks off on Sunday, December 21, 2025, and concludes on Sunday, January 18, 2026—Morocco‘s second hosting after 1988. Earlier this month, FIFA mandated December 15 as the release date for club players to join national squads, setting the stage for the continental showdown.

As Assad roars into action, anticipation builds for a tournament that unites Africa in football fervor.