Barcelona star becomes the most merch-sold player across European football.

Lamine Yamal

Barcelona prodigy Lamine Yamal has achieved a remarkable feat in 2025, selling more shirts than any other footballer across Europe. The young star’s popularity on and off the pitch continues to skyrocket, making him one of the most marketable talents in world football.

Yamal’s impressive performances for Barcelona this year, coupled with his growing social media presence, have fueled unprecedented merchandise demand. Fans across the continent are rushing to secure the latest jerseys, making him the top-selling player in European football for 2025.

This milestone underlines not only Yamal’s on-field impact but also his global appeal, signaling that the teenage talent is already leaving a major mark on football’s commercial landscape.