Groundbreaking Deal Brings Match Action and Behind-the-Scenes Content to Millions on TikTok This Summer.

FIFA World Cup 2026 TikTok

Football fans around the world are in for a treat this summer. FIFA has officially announced a landmark partnership with TikTok, making the popular short-video platform its first-ever “Preferred Platform” for the FIFA World Cup 2026.

Under this innovative agreement, official broadcast rights holders will be able to livestream parts of matches directly on TikTok, bringing real-time action to the app’s massive global audience. This builds on previous collaborations, including the successful tie-up for the 2023 Women’s World Cup, and aims to connect fans closer to the game than ever before.

In addition to live clips, FIFA will launch a dedicated World Cup 2026 hub on TikTok. This immersive space will feature curated content, match highlights, ticket information, and fun interactive elements like custom stickers, filters, and gamification features to boost fan participation.

A standout aspect of the deal is the new global creator program. Selected TikTok content creators will gain exclusive access to behind-the-scenes moments, including press conferences and training sessions, allowing them to produce unique, fan-focused content that offers fresh and relatable perspectives on the tournament.

The partnership, which runs through the end of 2026, also enables broadcasters to monetize their coverage on the platform while implementing strong anti-piracy measures to protect rights.

FIFA Secretary General Mattias Grafström described it as “an innovative and creative collaboration that will connect more fans across the globe to the FIFA World Cup in unprecedented ways.” TikTok’s Global Head of Content, James Stafford, added that sports content on the app makes fans 42% more likely to watch live matches.

The expanded 48-team World Cup will take place across the United States, Mexico, and Canada from June 11 to July 19, 2026. This TikTok deal is set to make it the most digitally engaging tournament yet.